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  • Post last modified:March 10, 2023
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With Site Kit plugin, you can access important website data and insights right from your WordPress dashboard, making it easier than ever to make informed decisions and improve your website’s performance.

If you’re running a website, you know how important it is to have access to data and analytics that can help you optimize your content and improve your user experience. That’s where the Site Kit plugin by Google comes in.

In this guide, we will take a closer look at the Site Kit plugin and explore how it can help you get the most out of your website.

What is Site Kit Plugin by Google?


Site Kit is a free WordPress plugin developed by Google that provides a comprehensive set of tools to help website owners integrate and manage Google services on their WordPress website.

The plugin allows website owners to easily connect their WordPress website to Google services such as;

  • Google Analytics: a free online analytics tool provided by Google to measure and report website traffic.
  • Google Search Console: a free web service offered by Google that allows website owners to monitor and improve the visibility of their website in Google search results.
  • Google AdSense: popular advertising program that allows website owners and bloggers to monetize their online content by displaying relevant ads on their website or blog and earning revenue based on clicks or impressions.
  • Google Optimize: a free website optimization tool that allows businesses to conduct A/B tests, personalize content, and improve their website’s user experience.
  • Google PageSpeed Insights: free online tool that analyzes a website’s performance and provides suggestions to improve its speed and user experience.
  • Google Tag Manager: with this free tool, website owners can add, edit and manage marketing tags (snippets of code or tracking pixels) on their website without requiring any coding knowledge, providing more flexibility and control over tracking and analytics.

Site Kit also provides website owners with real-time statistics and insights on their website’s traffic, search engine visibility, and user behavior. This information can help website owners make data-driven decisions and optimize their website’s performance.

How to Install google Site Kit Plugin?


Installing Site Kit is straightforward. Here’s how you can do it:

Step 1: Installation and activation of google site kit plugin

  • Log in to your WordPress dashboard and navigate to Plugins > Add New. In the search bar, type “Site Kit by Google” and click “Install Now.”

After installation, click “Activate Plugin.”

Step 2: configuration of google site kit plugin

  • After activating the plugin, you’ll see a welcome message. Click “Start Setup”.
  • Sign in with your Google account.
  • Choose your website from the list or add it manually.
  • Click “Proceed” to grant Site Kit access to your Google account.
  • Follow the on-screen instructions to verify ownership of your website.
  • Choose the services you want to connect with Site Kit, such as Analytics, AdSense, and Search Console.
  • Connect to each service by following the instructions provided by Site Kit

step 3: usage of google site kit plugin

  • Once you’ve connected the services you want to use, you can access their data from the Site Kit dashboard.
  • To view the dashboard, go to Site Kit -> Dashboard in your WordPress dashboard.
  • Here, you’ll see an overview of your website’s performance, including traffic, revenue, and search data.
  • You can also access more detailed reports and data by clicking on the individual service tabs in the dashboard.
  • Site Kit also provides a widget that you can add to your WordPress dashboard to see a quick overview of your website’s performance.

How to Connect Google Analytics through Site Kit Plugin?

Google Analytics is one of the most crucial tools for understanding your website’s performance. Here’s how you can connect Google Analytics to your website through Site Kit:

Once you’ve connected your Google account to Site Kit, click on “Connect More Services.”

Go to “Google Analytics” and click on “Set up Analytics.”

Follow the on-screen instructions to authenticate your website and grant Site Kit access to your Google Analytics account.

Once connected, you can view your website’s analytics data directly from your WordPress dashboard.


In conclusion, the Site Kit plugin is a valuable tool for website owners who want to monitor their website’s performance, track their marketing efforts, and make data-driven decisions. By bringing together insights from Google Analytics, Google Search Console, and other Google marketing services, Site Kit makes it easy to access and analyze all of the data you need in one place.

This plugin offers a convenient, user-friendly interface that simplifies the process of understanding your website’s traffic and user behavior.

Furthermore, the Site Kit plugin can help you improve your website’s visibility and search engine ranking by providing valuable insights into your website’s search performance. By analyzing your website’s traffic sources and user behavior, you can identify areas for improvement and adjust your marketing strategies accordingly.

Overall, the Site Kit plugin is a valuable resource for website owners who want to make data-driven decisions and improve their website’s performance. Its user-friendly interface and integration with Google’s suite of marketing tools make it a must-have plugin for any website owner.

Featured Resource: A Beginner’s Guide to Google Analytics

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