How to Start Selling on Konga: Tips and Best Practices

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  • Post last modified:March 22, 2023
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Are you an entrepreneur or small business owner looking for new ways to expand your reach and grow your sales? If so, selling on Konga might be just the solution you need. As one of Nigeria’s largest e-commerce platforms, Konga offers a powerful and convenient way to connect with millions of online shoppers and showcase your products to a wider audience.

But what exactly are the benefits of selling on Konga, and how can you get started? The good news is that setting up a Konga store is quick and easy, requiring just a few simple steps to create a seller account, list your products, and start marketing your store. And with Konga’s reliable payment and shipping systems, you can rest assured that your sales and transactions will be safe and secure.

But the real value of selling on Konga goes beyond just the convenience and ease of use of the platform. By tapping into Konga’s large and growing community of online shoppers, you can potentially reach new customers, build brand awareness, and grow your sales in ways that might not be possible through other channels.

So why not grab a cup of coffee and join us as we explore the exciting world of selling on Konga?

What is Konga?


Konga is one of the largest and most popular e-commerce platforms in Nigeria, offering a wide range of products and services to millions of active users across the country. Founded in 2012, Konga has quickly established itself as a leader in the Nigerian e-commerce market, offering a convenient and reliable way for consumers to shop online and for businesses to connect with customers and grow their sales.

With a vast selection of products, competitive pricing, and reliable payment and shipping options, Konga has become a go-to destination for online shopping in Nigeria. In addition to its online marketplace, Konga also operates physical retail stores in several cities across Nigeria, providing customers with the option to shop in-store or online.

What are the Benefits of selling on Konga?


Konga is one of the largest online marketplaces in Nigeria, with a wide range of products and a large customer base. Here are some benefits of selling your products on Konga store:

  • Access to a large customer base
    Konga has a large and growing customer base in Nigeria, which means you have access to a wider audience than you would if you were selling on your own website or through other online marketplaces.
  • Low start-up costs
    Starting a business on Konga is relatively easy and affordable, as there are no upfront fees or subscription costs. You only pay a commission on each sale you make, which means you don’t have to invest a lot of money to get started.
  • Increased brand visibility
    Selling your products on Konga can help increase your brand visibility and awareness, as customers will be able to see your products alongside those of other sellers.
  • Easy-to-use platform
    Konga’s seller platform, SellerHQ, is easy to use and navigate, with a range of tools and features to help you manage your business.
  • Marketing support
    Konga offers marketing support to its sellers, with advertising options and promotional campaigns to help you reach a wider audience and increase your sales.
  • Secure payment processing
    Konga’s payment processing system is secure and reliable, which means you can sell with confidence knowing that your transactions are safe and secure.
  • Seller protection
    Konga offers seller protection policies to help protect you from fraud and other risks associated with online selling.

Products you can sell on Konga?

Konga is a diverse and dynamic e-commerce platform that offers a wide range of products and services to its customers. As a seller, you can take advantage of this diverse marketplace to sell products in a variety of categories. Here are some of the product categories that you can sell on Konga:

  1. Electronics
  • Laptops, smartphones, TVs, cameras, headphones, and other electronic gadgets.
  1. Fashion
  • Clothing, shoes, accessories, and beauty products.
  1. Home and Kitchen
  • Furniture, home decor, appliances, kitchenware, and cooking utensils.
  1. Health and Wellness
  • Vitamins and supplements, fitness equipment, and personal care products.
  1. Baby and Kids
  • Diapers, baby gear, toys, and kids’ clothing.
  1. Books, Music, and Movies
  • Books, music, movies, and other forms of entertainment.
  1. Automotive and Industrial
  • Car accessories, tools, and equipment for the automotive and industrial sectors.
  1. Sports and Fitness
  • Sports equipment, workout gear, and fitness accessories.
  1. Groceries and Food
  • Non-perishable food items, beverages, and snacks.

Where to source products

One of the key challenges that sellers face when selling on Konga is sourcing products to sell. To overcome this challenge, there are several options available to sellers. One option is to manufacture their own products, which can be costly and time-consuming. Another option is to source products from wholesale suppliers, either locally or internationally.

There are many wholesale suppliers in Nigeria that offer a wide range of products at competitive prices. Additionally, there are online marketplaces such as Alibaba, AliExpress, CJ Dropshipping, and DHgate that allow sellers to source products directly from manufacturers in China and other countries.

By sourcing products from reliable suppliers, sellers can ensure that they offer high-quality products to their customers and build a strong reputation on Konga.

Konga Store Subscriptions

Konga offers different store subscription plans to sellers, allowing them to choose a plan that best suits their needs and budget. The subscription plans include Basic, Bronze, Silver, Gold, Gold Plus, and Platinum. 


The Basic plan is free and comes with limited features, while the other plans come with more advanced features and benefits such as increased product listings, lower commission fees, and priority support. 

The subscription plans are designed to provide sellers with the tools and resources they need to succeed on Konga, and they offer a cost-effective way to reach more customers and increase sales. By subscribing to a Konga store plan, sellers can take advantage of the platform’s advanced features and services to grow their business and reach new heights in their sales and revenue.

How to start selling on Konga


To start selling on Konga, first, you will need to set up your account as a seller. Follow the steps listed below to get started.

Step 1: Register as a Seller

The first step to selling on Konga is to register as a seller on the Konga SellerHQ platform

You’ll need to provide your personal or business details, including your company name, business address, and bank account details. You’ll also need to provide a means of Identification like a National ID or voter’s card in the course of registration.

Step 2: Create a Seller Profile

Once you’ve registered as a seller, you’ll need to create a seller profile. Your seller profile is your online storefront, and it’s where customers will go to view your products and make purchases. You’ll need to provide details about your business, including your company logo, description, and contact information. Make sure your profile is complete and attractive to potential customers.

Step 3: List Your Products

The next step is to list your products on Konga. You’ll need to provide details about each product, including the product name, description, price, and images. Make sure your product descriptions are detailed and accurate to give customers a clear idea of what they’re buying. You can also include keywords in your product descriptions to help your products show up in search results.

Step 4: Set Your Prices

When setting your prices on Konga, you’ll need to consider factors such as your cost of goods, shipping fees, and overhead expenses. You’ll also need to consider the prices of similar products on Konga and other e-commerce platforms to ensure your prices are competitive.

Step 5: Manage Your Orders

Once you start selling on Konga, you’ll receive orders from customers. You’ll need to manage your orders carefully to ensure timely delivery and customer satisfaction. Make sure you have a reliable shipping partner and that you have a system in place to track your orders and manage your inventory.

Note: You can purchase your courier bags here on Konga

How to Market Your Konga Store

Here are several ways you can market or promote your Konga Store:

  • Use social media to promote your store: 
    Use social media platforms like Facebook, Twitter, and Instagram to promote your Konga store and products. This can help drive traffic to your store and increase your sales.
  • Utilize Konga’s advertising options: 
    Konga offers advertising options to help sellers increase their visibility and sales. You can use sponsored ads to promote your products and make them more visible to potential customers.
  • Through Blogging:
    Promoting your Konga store through blogging can be an effective way to reach a wider audience and drive more traffic to your store.
  • Encourage customer reviews: 
    Encourage your customers to leave reviews of your products on Konga. Positive reviews can help build trust with potential customers and increase your sales.

Tips and best practices for selling on Konga

By following these tips and best practices, you can increase your chances of success as a Konga seller. Here are some tips for selling on Konga:

  • Optimize your product listings
    To increase your chances of making sales, make sure your product listings are optimized for Konga’s search engine. Use relevant keywords in your product titles, descriptions, and tags.
  • Offer competitive prices
    Pricing is a crucial factor in online sales, so make sure you offer competitive prices for your products. Consider offering discounts or special deals to attract more customers.
  • Provide clear and high-quality product images
    Customers want to see what they’re buying, so make sure your product images are clear and of high quality. Use a white background and take multiple shots from different angles.
  • Keep your inventory up-to-date
    Make sure you keep track of your inventory levels and update your listings accordingly. You don’t want to sell a product that you don’t have in stock.
  • Respond to customer inquiries promptly
    Customers appreciate a quick response to their inquiries, so make sure you respond to messages and emails promptly. This will help build trust with your customers and increase your chances of making a sale.
  • Offer multiple payment options
    Konga offers multiple payment options, including bank transfer, debit/credit card, and KongaPay. Offering multiple payment options can make it easier for customers to purchase from you.
  • Monitor your competition
    Keep an eye on your competitors’ prices, products, and promotions. This can help you adjust your own prices and strategies to stay competitive.
  • Take advantage of Konga’s seller support
    Konga offers support to its sellers through its SellerHQ platform. Take advantage of this support to get answers to your questions and resolve any issues you may encounter.


Selling on Konga is a great opportunity for individuals and businesses to tap into the growing e-commerce market in Nigeria. With its user-friendly platform, diverse customer base, and wide range of products and services, Konga offers a dynamic marketplace for sellers to showcase their products, reach new customers, and grow their sales.

By following the tips and best practices outlined in this article, sellers can maximize their chances of success on Konga and tap into the growing potential of e-commerce in Nigeria. So, whether you’re a small business owner or an individual looking to sell products online, Konga is a great platform to get started and reach new heights in your sales and revenue.

So, what are you waiting for? Start selling on Konga today and take your business to the next level!

Bonus: Register as Konga Affiliate and Earn Money by promoting products

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